SoSouth Logo sticker. The name SoSouth was adopted in 2003 by the company previously known as Anti-Store.com (since 1994). It started with a simple logo made by the owner for a while, but at some point the logo was formalized by James from BGN Graphics. K-Rino introduced us to the graphic artist web-designer. The same guy worked on the SPC website and did several memorable cover arts for the Coalition. We've used the logo for more than 10 years, we think it was a pretty good choice. Now we're known primarily as a digital music distributer handling much of the classic rap/hip-hop from Houston and the region. Our heart has always been in music and we're from Texas, you don't get any more South than that. SoSouth!