Distribution
When Will My Music Go Live on DSPs?
SoSouth processes and delivers your release to all major DSPs within 24–48 hours of submission. However, each platform has its own intake timeline — and lead time matters for maximum visibility.
Once your release is submitted, SoSouth delivers your content to all major digital streaming platforms within 24–48 hours. This is our processing and delivery window — not the time it takes for each platform to publish.
After delivery, each DSP processes releases on its own schedule. Most platforms go live within a few business days. For maximum support — including playlist consideration and editorial features — DSPs typically require a minimum of 3–4 weeks of lead time before your release date.
We strongly recommend planning your release at least 4 weeks out to allow platforms the runway they need to give your music the best possible chance at placement and support.